While a 12-step beauty routine isn’t for everyone, there is an added step that everyone should get on board with-serum. Adding a serum to your daily skincare routine can add a boost of results that can help with fine lines, dark spots, loss of firmness, blemishes and a healthier complexion.

We like to think of a serums as a vitamin-packed shot you add to your daily smoothie in the morning for targeted results.

What is a serum?  A serum is a skincare product that has a gel or light lotion consistency with a higher concentration of performance ingredients to use under a moisturizer. They are made up of smaller molecules that penetrate deeper into the skin, making it great to target specific skin concerns.

How do I use a serum?  Generally, you would cleanse your skin and tone your skin, then apply the serum right before you would apply your moisturizer or sunscreen. You press the serum into the skin gently with your middle and ring finger with palms to set the product in place.

Can I use a serum as my moisturizer?  No. Although serums are usually full of moisturizing ingredients and help retain skin moisture, your moisturizer is meant to create a protective barrier to keep environmental irritants and debris out, and keep skin moisturized. Usually people with drier or mature skin need a heavier moisturizer, which serums will not provide.

How often should I use a serum?  It’s usually a daily routine you now add with your other skincare products, but check the label. Trust us, it’s worth the extra step!

How much should I apply to my skin?  Think of your face like a sponge. All you need is a few drops. Remember that serums are very concentrated, a little goes a long way.

Do you recommend any serums?  Yes!

SkinCeuticals PHLORETIN CF:  A daytime vitamin c antioxidant face serum that delivers advanced environmental protection and diminishes the appearance of fine lines and discoloration. Great for normal, oily, and combination skin types.

SkinCeuticals CE FERULIC:  Known as the holy grail of serums, this is a daytime vitamin c serum that delivers advanced environmental protection and improves the appearance of fine lines and wrinkles, loss of firmness, and brightens the skin’s complexion. Great for dry, normal and sensitive skin types.

You will notice that after incorporating a serum to your daily regimen, it will help you get the skin of your dreams.

Right now, we are having a monthly promotion on our serums mentioned above. If you purchase one, you get the SkinCeuticals Physical Fusion UV Defense SPF of your choice for FREE. ($34 VALUE).